What Is a URL Shortener and How Does It Work?
A plain-English explanation of URL shorteners: what happens when you click a short link, why people use them, and the trade-offs to know about.
Updated 19 September 2026
Guides
Short, practical articles about links: how they work, how to use them well, and how to stay safe.
How to Track Link Clicks Without Invading Privacy
What click tracking can and cannot tell you, which numbers are worth watching, and how to measure short links while respecting visitors.
Updated 19 September 2026
How to Spot a Malicious Short Link Before You Click
Short links hide their destination, which scammers exploit. Practical checks to stay safe, and what to do if you already clicked.
Updated 19 September 2026
Custom Aliases: How to Name Short Links People Trust
How to choose readable custom short link names, what to avoid, and how naming conventions keep your links organised.
Updated 19 September 2026
Short Links for Email, SMS and Social Media: Best Practices
When short links help and when they hurt in email, text messages and social posts, with practical tips for deliverability and trust.
Updated 19 September 2026
QR Code vs Short Link: Which Should You Use?
QR codes and short links both make a web address easier to share, but they solve different problems. Learn when to use each, and when to combine them.
Updated 21 September 2026
Should You Put a Short Link Inside a QR Code?
A short address makes a QR code simpler to scan, but it also adds a middleman. Weigh the benefits and risks before you print.
Updated 21 September 2026
How to Print a QR Code That Scans: Size and Contrast
Practical rules for printing QR codes: minimum size, quiet zone, contrast, logos, scanning distance, and how to test before you print a thousand copies.
Updated 21 September 2026
Wi-Fi and Menu QR Codes: Do You Need a Short Link?
Two of the most common QR code uses, guest Wi-Fi and table menus, and how to choose between encoding data directly, a plain web address or a short link.
Updated 21 September 2026